MacNN | Phil+Schiller News

New Apple ads mark start of different marketing focus, sources say

Tue, 11 Jun 2013 16:33:00 GMT

<img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1370968415_slavishconsumerism.jpg' border='0' width='176' height='120' />TV ad is just the start of a new marketing campaign in association with long-time partner TBWAChiatDay, say sources. The people tell Bloomberg that the campaign will focus on the touted quality and reliabilit...]]>

Reuters pulls story on Schiller and low-end iPhone [U]

Fri, 11 Jan 2013 15:57:00 GMT

<img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1349717772_iphone5-blackback.jpg' border='0' width='176' height='120' />[Updated with later clarifications] Newswire agency Reuters has withdrawn a story in which Apple's Senior VP for Worldwide Product Marketing, Phil Schiller, was said to have all but ruled out the possibility of a cheaper iPhone. The story was based on a

Apple's Tim Cook seen visiting Chinese reseller during trip

Wed, 09 Jan 2013 14:53:00 GMT

<img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1357743315_cookandschiller.jpg' border='0' width='176' height='120' />AppleInsider notes. The vendor is based inside the China World Shopping Mall in Beijing. In a photo, Cook can be seen talking with store staff; one of the other people in the image recording of today's media event in San Jose, California, where chief executive Tim Cook and marketing senior vice president Phil Schiller shared the stage to introduce the

iOS head Scott Forstall to testify in Apple v. Samsung case

Wed, 01 Aug 2012 13:42:00 GMT

<img align='left' src='http://cdn3.macnn.com/news/1111/apple-scottforstall.jpg' border='0' width='176' height='120' />Scott Forstall, will soon testify on behalf of his company in the ongoing Apple v. Samsung patent trial, AppleInsider notes. The executive is &a...]]>

Schiller, developer trade barbs over Airfoil Speakers Touch

Fri, 08 Jun 2012 19:28:00 GMT

<img align='left' src='http://photos.macnn.com/news/1206/RogueAmoeba-AirFoilSpeakersTouch-sm.jpg' border='0' width='176' height='120' />without iOS-to-iOS streaming, reports say. The chain began when a customer, K...]]>