MacNN | DoubleClick News http://www.macnn.com/ MacNN is the leading source for news about Apple and the Mac industry. It offers news, reviews, discussion, tips, troubleshooting, links, and reviews every day. The best place for Mac News. Period. en-us DoubleClick, Latest News, Headlines, Stories; http://images.macnn.com/images/macnn-logo-bw.gif http://www.macnn.com/ WSJ: MS should ignore Google, fend off Apple http://www.macnn.com/articles/08/06/18/wsj.ms.vs.apple/ <img align='left' src='http://images.macnn.com/esta/content/0804/windowsmobile6-2.jpg' border='0' width='176' height='120' />Microsoft should divert some of its attention away from Google and concentrate on Apple, argues the Wall Street Journal. Although Microsoft faces stiff competition from Google, particularly after the latter's deals with DoubleClick and Yahoo, Apple is said to be rapidly encroaching on territory once held sacred, such as the smartphone market. Apple has the attention of the American public wherea... http://www.macnn.com/articles/08/06/18/wsj.ms.vs.apple/ Wed, 18 Jun 2008 19:30:00 GMT Google to sell part of DoubleClick for deal http://www.macnn.com/articles/08/04/04/google.splits.doubleclick/ <img align='left' src='http://images.macnn.com/esta/content/0804/googleandroid-mwc.jpg' border='0' width='176' height='120' />Google today said it will sell off the search marketing portion of DoubleClick to ensure that its takeover bid goes through. Called Performics, the division is being split off by the search engine giant to convince users that the ads accompanying search results won't be influenced by a conflict of interest. Advertisers will need to know that Google is objective and won't bias the ads it displays... http://www.macnn.com/articles/08/04/04/google.splits.doubleclick/ Fri, 04 Apr 2008 14:05:00 GMT Google makes DoubleClick deal official http://www.macnn.com/articles/08/03/11/google.doubleclick.formal/ <img align='left' src='http://images.macnn.com/esta/content/0712/googlecampus.jpg' border='0' width='176' height='120' />As a result of having received approval from the European Commission, Google is now formally announcing the completion of its acquisition of DoubleClick. The deal, worth $3.1 billion, will make the combined company the largest web advertiser in the world, beating even the combination of Microsoft and aQuantive. Google says it is now beginning to establish practical plans for the absorption of Do... http://www.macnn.com/articles/08/03/11/google.doubleclick.formal/ Tue, 11 Mar 2008 19:50:00 GMT Europe greenlights Google's DoubleClick deal http://www.macnn.com/articles/08/03/11/eu.yes.to.doubleclick.deal/ <img align='left' src='http://images.macnn.com/esta/content/0803/googleandroid-mwc.jpg' border='0' width='176' height='120' />The European Commission today fully approved Google's proposed buyout of DoubleClick, all but ensuring the completion of the unprecedented move. The acquisition has been previously approved by the US Federal Trade Commission and received its blessing from the European agency in the belief that a combined Google/DoubleClick entity would not block out competing ad networks. As neither company has ... http://www.macnn.com/articles/08/03/11/eu.yes.to.doubleclick.deal/ Tue, 11 Mar 2008 15:05:00 GMT Microsoft offers to buy Yahoo http://www.macnn.com/articles/08/02/01/microsoft.offers.yahoo.buy/ <img align='left' src='http://images.macnn.com/esta/content/0801/yahoomessenger.jpg' border='0' width='176' height='120' />Microsoft on Friday startled the industry by offering to buy Yahoo, potentially creating a major shift in online business. The proposal would see Microsoft pay $31 per share in a deal worth a total of $44.6 billion. This is 62 percent higher than Yahoo's closing stock price on Thursday, Microsoft observes. The latter argues that an acquisition would help both companies compete in web services a... http://www.macnn.com/articles/08/02/01/microsoft.offers.yahoo.buy/ Fri, 01 Feb 2008 12:25:00 GMT FTC approves Google/DoubleClick deal http://www.macnn.com/articles/07/12/20/google.doubleclick.deal/ <img align='left' src='http://images.macnn.com/esta/content/0712/googlecampus.jpg' border='0' width='176' height='120' />The US government's Federal Trade Commission has approved Google's acquisition of DoubleClick, the Associated Press reports. The two signed a deal in April worth $3.1 billion, but the purchase has since undergone much scrutiny, primarily due to worries that Google might develop a monopoly in online advertising. This opinion was voiced especially strongly by Microsoft and AT&T, despite the former... http://www.macnn.com/articles/07/12/20/google.doubleclick.deal/ Thu, 20 Dec 2007 17:20:00 GMT