Review: Look Back at Macworld Expo Part Two

Applications and Bags at Macworld Expo (February 25th, 2008)

MacNN Rating:


Product Manufacturer: Multiple Companies

Price: Varies

The Good

  • Huge show. Lots of new products.

The Bad

  • None.

Part two of our Look Back at Macworld Expo continues with a look at applications that you may want to investigate further. News Editor, Galen Wood chose a couple of products from the long list of exhibitors that he felt were contenders for the best small business applications. We also all agreed on two vendors who showed some creative, yet well-made bags for our Mac laptops.


XSilva LightSpeed

As a former retail employee, I recognize that there is a need for good business applications. LightSpeed is a point of sale system that takes advantage of a number of Leopard features. CEO Dax Dasilva was on hand show off LightSpeed's quick, convenient, and very flashy interface. The ability to park invoice elements for quick access is wonderful. Cover Flow is ingeniously integrated into the customer and product databases, which makes for a very efficient visual flip-through of inventory. The iPhone and third-party application integration puts LightSpeed ahead of the competition.

Company Link: XSilva

XSilva Logo

Dax DaSilva, CEO of Xsilva doing the LightSpeed & Daylite Integration Session.

Marketcircle Daylite

Marketcircle's Daylite business scheduling and task management program boasts an impressive list of features. Daylite tracks almost all daily operations, plus its interoperability with applications such as FileMaker and LightSpeed make it a powerful tool in any business software toolbox.

Daylite 3.7 screen

Daylite Productivity Suite Pro with Mail Integration goes one step further to tie emails in Apple Mail to individuals and events in Daylite. Marketcircle's support is also very strong.

Company Link: MarketCircle

EVE Online

Reykjavik-based CCP Games brought new life to the stagnating Macintosh massive multiplayer online (MMO) market late last year with the Cider-powered release of EVE Online. CCP staff occupied a large black booth, decorated with images of finely rendered ships from the upcoming premium graphics pack. They eagerly showed new users the mechanics of EVE Online, while swapping war stories and trade secrets with veterans. CCP also showed several starter packs of the EVE Collectible Card Game, a brainchild from their late 2006 acquisition of White Wolf Publishing.

Eve Online Logo

Overall, EVE Online is a fantastic alternative for those who are sick of running the same dungeons over and over to find a piece of in-game equipment, only to have someone steal it from you. It is also a great choice for casual gamers, who want to enjoy combat, mining, manufacturing, research, trading, or many other activities, without having to worry about amassing experience points or money.

Company Link: Eve Online

Portable Portables

Booq Bags, LLC.

Booq Bags chose a style of closed-booth for the show, so that you could look carefully at their products without bumping into folks traversing the show aisles. Tasteful black mannequins held the products, and were just lifelike enough, that when I bumped into one, I automatically said, "Excuse me." Booq's new offerings include an expanded Folee 2M and 2L, which are robust ballistic nylon messenger- style cases, and the Boa Slimcase in multiple sizes for discerning professionals who prefer not to overload their arms and backs.

Booq Boa System

Boa Case M System

MacNN reviewed the original Folee XM and look forward to taking a close look a their new bags.

Company Link: Booq, LLC.


The most innovative booth and shopping experience on the show floor belonged to Crumpler. This creative Australian company always does a crowd-pleasing booth, but this year they outdid themselves. The booth was a fiberboard castle designed to fit together like a puzzle, for easy setup and takedown. It was quite a sight. Attached shelving showed off their brightly colored products well against the black and white background.

Crumpler Booth

Crumpler Booth at Macworld

Their newest offering, The Squirrel line ranges from the Winston Fleece, Reginald Transfer, Chester Squander, Albert Stash, through to the Harry Hoarder. They are appealing water-resistant brushed polyester briefcases for 13" - 15" notebooks, with a handle and shoulder strap and lots of room for accessories. Look forward to more reviews of Crumpler bags as the year progresses also.

Company Link: Crumpler

Don't forget to please also read MacWorld Expo - A Look Back, Part One.

by ilene hoffman, Reviews Editor with Galen Wood


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