Alongside Apple's new iPod unveilings, the company has introduced a major update to iTunes. Version 10 focuses on social networking with a new "Ping" feature. Users can now follow favorite artists and friends, listen to previews of music they like, or view tour dates. Status updates and media uploads work in a similar way to networks such as Facebook.
The update also allows users to rent television episodes in HD quality for $0.99 each, instead of requiring an outright purchase for $3. Rentals can be watched on a computer, iOS device, or the new Apple TV hardware.
Aside from the rental changes and Ping, v10 features a hybrid list view that takes five or more songs from the same album and groups the titles together with album art. The logo has also been changed, eliminating the CD in favor of a music note.
iTunes 10 will be available soon as a free download for Mac or Windows systems.