View this article at: http://www.electronista.com/articles/09/07/02/lg.black.label.vs.iphone/

Thursday, Jul 02, 2009 11:10am

LG prepping Black Label iPh...

LG is developing a new designer phone that would specifically target the iPhone, the company's wireless chief Ahn Seung-kwon told Korea's Yonhap today. Only providing a teaser, he says the future device would ship in the fall and come within Black Label series that has so far been reserved for LG's best non-smartphones, such as the Arena and Viewty.

It has also enjoyed continued success with its Prada touchscreen phones and is planning a third model as well as a new luxury brand not unlike Nokia's Vertu.

Ahn also reiterated LG's goal to become second place by 2012, moving up just one place in cellphone market share but a significant number of units. The strategy is known to involve a greater number of smartphones, which have historically been LG's weak point even as it remains one of the largest touchscreen phone producers. A combination of Android and Windows Mobile is believed to play an important role. [via Unwired View]