Steve Jobs participating in ad song selection

View this article at: http://www.macnn.com/articles/08/12/08/jobs.picking.ad.songs/

Monday, Dec 08, 2008 5:05pm

Steve Jobs participating in ad song selection

Apple CEO Steve Jobs is himself involved in picking the songs used in company advertising, a musician claims. Lars Iversen, a member of The Asteroids Galaxy Tour, notes that when "Around the Bend" was chosen for an iPod touch TV ad, a company representing the band -- Synch -- first got in touch with Apple, and then participated in a direct meeting with Jobs. The executive is said to have picked the song to use at this meeting, expressing particular enthusiasm for the music.

It is unclear how many other bands were considered for the ad, if any, and whether or not the song's choice was simply a business transaction. Jobs is however known to pick favorite artists to use in public presentations, such as Bob Dylan, John Mayer and Paul McCartney. Artists used in past TV ads have included the likes of Feist, Fatboy Slim, Ozomatli and U2.