Apple launches 'Off the Air' Get a Mac ad

View this article at: http://www.macnn.com/articles/08/08/21/apples.4th.add.this.week/

Thursday, Aug 21, 2008 2:40pm

Apple launches 'Off the Air' Get a Mac ad

Apple has launched another new Get a Mac TV ad, Off the Air. The ad is in fact Apple's fourth of the week, joining three others launched Tuesday. The new one sees PC panicking, trying to force the ad off the air after hearing from a Mac Genius that as a free service, they take care of transferring files from a purchaser's PC. "Fear of switching is the foundation of customer loyalty for PCs," the character says, before attempting to pull down a TV test pattern.

Microsoft recently responded to the Get a Mac series by hiring actor/comedian Jerry Seinfeld -- for a reported $10 million -- to appear in ads with co-founder Bill Gates, beginning September 4th.