"It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store," says Jobs. "We all had more than enough to do, and MobileMe could have been delayed without consequence."

Instead, Jobs proposes, Apple should have debuted features gradually, beginning for instance with wireless iPhone sync, followed by the sequential addition of web services such as Mail and Calendar. The company has already restructured the MobileMe division as well, with it now falling under the purview of Eddy Cue, who has been assigned to manage all Internet services at Apple, such as iTunes and the App Store.

"The MobileMe launch clearly demonstrates that we have more to learn about Internet services," Jobs comments. "And learn we will. The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year."