"Customers who were in line but did not get a phone could pre-purchase a device through an in-store direct fulfillment process," AT&T told MacNN. "Customers who choose direct fulfillment will be notified when their iPhone 3G arrives at the store." The move could also help alleviate activation problems. Both Apple and AT&T have taken sharp criticism from customers, as the former's iTunes servers are said to have collapsed under today's extreme demand, while the latter has sent customers home halfway through the activation process. As a result of the this, many AT&T customers technically have their phones, but have encountered serious errors synching with their computers.