The report claims that number one in line is "a man and woman with a baby whose goal is to set a record for time in line and the first baby to wait with them (or some such nonsense).” Although there is expected to be ample supply, those in line early may be avoiding what is expected to be more time-consuming purchase process that will begin as early as 8AM in US and 7AM in the UK. Unlike last year, customers will be required to activate their iPhone 3G in store -- and the process, which is expected to take about 10 minutes, will likely keep people in line longer. Last year, Apple touted its "at-home" activation process, which although suffered its own problems, allowed customers to simply (and quickly) purchase their iPhone. The now confirmed two-step activation process maybe designed to prevent sales of "subsidized" iPhones that could easily be unlocked, but will force stores to deal with longer lines and prolong logistical issues around the sales process. Leaked AT&T memos show that the insistence on control is expected to produce heavy demands on AT&T staff, to the extent that the company is calling for extra part-time help simply to run iPhone from storage to clerks, "to facilitate unbricking." In addition, the telecom giant is further pressuring workers to take extra four- to seven-hour shifts in other unorthodox roles for launch weekend, such as Greeter, Crowd Manager or Floor Coordinator.