An instantly recognizable icon of Apple's retail presence, the Fifth Avenue "Glass Cube" store is said to have contributed to raising the value of the property it sits on by over $1 billion. ifoAppleStore reveals that Apple's $100-per-square-foot retail space, combined with other retail locations in the plaza, have helped the selling price when former owner Harry Macklowe sold the location to Boston Properties Incorporated for $2.8 billion this year.
It is rumored that Boston Properties is exploring revenue generation options, since space occupied by FAO Schwartz, for example, goes for $1000 per square-foot, vastly increased from the $71 it currently pays.