Tuesday, May 6,2008 @ 3:45pm
Sprint targets iPhone in new Instinct ad
The iPhone is the target of a new Sprint commercial promoting Samsung's Instinct phone, due to ship in June. The ad pits the two devices in side-by-side competition, as each attempts to find a caller's location. Both are able to reach their end result in roughly the same amount of time, but the Instinct is able to deliver a more precise location, while the iPhone can only narrow positioning down to a few city blocks. The Instinct is also able to present a 3D view of its results.
The accuracy difference is attributable to the Instinct's use of assisted GPS technology, versus the iPhone's reliance on either router information or cellular triangulation. It is expected however that the next-generation iPhone will have a dedicated GPS receiver, allowing it to not only resolve an accurate location, but do so at a faster speed.