View this article at: http://dev.macnn.com/articles/08/01/30/ferrari.president.apple
Wednesday, Jan 30, 2008 12:35pm

Ferrari president tips hat ...

Italian sports car manufacturer Ferrari has given praise to Apple Inc. (Italian), calling the company a "myth" that started from nothing and evolved into the most innovative company in the world. Ferrari president Luca Cordero di Montezemolo dubbed Apple revolutionary, adding that the Mac and iPod maker boasts extraordinary communication skills, according to setteB.IT. Montezemolo also made light of the fact that Apple is close to young people, and cited Google as well as Ralph Lauren among the most dynamic companies today.

Ferrari also holds an internally managed merchandising line that licenses various products bearing its famous brand. The company logo appears on bicycles, cellular phones, clothing, eyewear, laptop computers, pencils, pens, perfume, and more. Interestingly, Ferrari recently chose Acer and AMD as technology partners for its ultimate Formula 1 race car.