Sunday, January 13,2008 @ 6:10pm
German TV shows soon? New "Time Machine" ad
Apple will debut TV shows on Germany's iTunes store within weeks, says a new report from the national business magazine Wirtschafts Woche. The publication claims to know insiders who say it will include segments from the TV show Schmidt & Pocher as well as other content. The German launch may relate to the importance of that country's market to Apple, according to the tip. The country is second only to Britain in terms of Apple's European sales. No timetables have been given for the announcement, though the supposed leak comes before the formal opening of Macworld Expo in San Francisco.
Movies will not follow that quickly, the report claims, citing a lack of capacity. Only the American store is said to have enough capacity to hold "thousands" of longer-running shows, while a limited release of TV shows remains manageable. The claim comes just a month after TV shows appeared at iTunes Canada with only a limited selection and no feature-length movies.
Additionally, Apple has begun airing a new TV spot for its Get a Mac ad campaign just ahead of the Macworld show. Dubbed "Time Machine," the short segment promotes the similarly-titled backup feature from Mac OS X Leopard and shows several 'previous versions' of Justin Long's character, demonstrating how every Mac can restore missing files.