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Wednesday, Dec 19, 2007 5:00pm
Intuit brings Quicken to iPhone
Intuit today announced that it will be providing Quicken as an online software service for iPhone and mobile users by January 8th for $3 per month, which it hopes will expand its constantly-growing 14 million user-strong base. Reuters reports that with yearly sales of 1.7 million copies, Quicken has gained 8-percent marketshare, putting it at 80-percent for 2007. The service will be accessible through web browsers on most mobile devices, using the same encryption techniques used for internet banking to keep a user's data safe. The iPhone version, while having a lighter feature loadout than for other devices, will be completely optimized for on-the-go financials on the iPhone's crisp screen.

Quicken for the mobile platform has been tweaked for the iPhone first, since Intuit believes that Apple enthusiasts tend to be early adopters when it comes to new technologies, and would be more likely to embrace the software-as-a-service approach. Also mentioned were Intuit's plans to optimize the service for RIM Blackberry devices and other third party mobile products, but they declined to say when this would happen.