Apple is opening another retail store in New York at 401 West 14th Street, making it the third store to open in the sprawling metropolis. With already two record-making Apple locations – SoHo was the first to feature the glass staircase, and Fifth Avenue is the store with the large glass cube in front – the company looks to do it again: the large, three-floor location will be Apple's largest in the city. Apple will open the doors to the new location at 6:00PM on Friday, December 7th, in New York's Meatpacking district. Customers that are interested in showing up early will receive commemorative T-shirts and are eligible for other prizes, while supplies last.
Retail has been crucial for Apple to gain marketshare and a stronger foothold in the industry, shipping 473,000 Macs during the company's fourth quarter in 2007. With a completely re-designed retail experience, Apple is aggressively expanding into many different countries in an effort to provide people with a solid option for purchasing its products.
