While impressive by the standards of most product launches, the lineup pales next to those for the original American launch, which in the case of the Fifth Avenue store in New York City began forming a full four days before the June 29th release date. The iPhone faces more of an uphill struggle in the UK; Europeans are more accustomed to 3G broadband, which Apple's device lacks, and shoppers have already had forewarning of other potential drawbacks, such as "bricking" if users attempt to unlock their phones. O2, the official UK carrier, says it expects as many as 200,000 iPhones to be sold through Christmas and New Year's, via Apple, Carphone Warehouse and O2 itself. This compares to the same number of phones sold during the American launch weekend, but Carolina Milanesi, an analyst with Gartner, suggests that a more realistic UK sales target is 350,000 to 400,000 within two months.