The difficulty is that while iPods can play non-Apple music, and DRM-free tracks are available via iTunes Plus, shoppers who buy standard tracks from iTunes will find they cannot load the tracks on other music players. Black claims that this violates Florida's Antitrust and Deceptive and Unfair Trade Practice Acts, since people switching from one iPod must either buy another or repurchase their music collections elsewhere. Alternatively, says Black, Apple could choose to finally license its Fairplay DRM scheme to other companies, or incorporate support for Microsoft's Windows Media format into its own technology. Should that not be appealing, an unspecified, industry-wide copy protection scheme could be adopted. Apple is further accused of using underhanded tactics, such as intentionally disabling the little-known Windows Media support on earlier iPods, or using its economic clout to influence third-party content providers. "[Apple], by controlling such a large part of the portable digital media player market, the online music market and the online video market, maintains sufficient economic power in these markets to control consumer pricing in these markets, which has resulted in consumers paying higher prices," reads Black's filing. The company is a monopoly in digital media, says the lawsuit, actively excluding competitors from the industry. Should Black win his case, he would be granted damages of at least $15,000, and possibly triple that, plus legal fees and relief suggested by the court. A jury is being requested.