"They have huge impact on what their parents buy, and then they have their own money, more than any other generation before them, and of course they are the consumers of tomorrow," said Tom Anderson, managing partner of Anderson Analytics. "In America, everyone wants to be younger, so we look to younger people. We think they're happier than us and we want to be like them, resulting in a younger-targeted marketing message," Anderson added. Interestingly, Apple TV ads were among the most loved and hated. Geiko led the way in TV ads, ranking no. 1 on both the best and worst list of commercials with 25 percent ranking them good and 26 percent ranking the ads poorly.