View this article at: http://dev.macnn.com/articles/07/09/19/pan.euro.itunes.pricing
Wednesday, Sep 19, 2007 2:15pm
Jobs recommits to pan-Euro ...
Steve Jobs is sticking to his claim that Apple wants to charge the same price for iTunes downloads in all European countries. In a press conference for the German iPhone announcement, Jobs said "We think prices should be the same. We think anybody in Europe should buy off any store." Starting this Wednesday, the European Commission will begin holding hearings on the pricing structure of Apple's online store. The basis of the complaint is this: Apple charges different prices to European consumers dependent on their country of purchase. The consequences for a decision against Apple in this matter could be steep: the regulators have the ability to fine companies up to 10% of their global revenue if they are found to be in violation of antitrust law.

Reuters reports that Apple said there was "nothing in its contract with Universal obliging it to operate national stores or to set a higher price in countries such as Britain." The EU blames record labels, apparently considering Apple to be more or less a conduit of the record companies' wrongs rather than an active violator. An EU spokesperson said "this is an arrangement imposed on Apple by the record companies [...] The main focus of our attention is the major record companies."