View this article at: http://dev.macnn.com/articles/07/08/31/vw.and.apple.icar
Friday, Aug 31, 2007 1:25am
VW, Apple may collaborate f...
Speculation is brewing that Volkswagen and Apple may work together to manufacture and ship an automobile, tentatively dubbed the "iCar". Apple CEO Steve Jobs and Volkswagen CEO Martin Winterkorn allegedly met earlier this month in California to discuss the possible joint-venture. The team-up may be the result of research revealing that a compact car upgraded with Apple products would be of great interest to young target groups. In 2003, Apple and Volkswagon worked together on the "Pods Unite" promotion, in which VW gave a complimentary Apple iPod to anyone who purchased a Beetle.