Thursday, June 28,2007 @ 9:50am
Survey: 15 percent want iPhone, fewer buying
A new poll on iPhone demand takes a more optimistic appraisal than other recent surveys. According to a Harris Interactive poll of more than 10,400 people between the ages of 13 and 64, 15 percent are at least somewhat likely to buy an iPhone, within which one percent is absolutely certain they will be buying. However, while four percent of the "somewhat likely" group wants to buy as soon as they can, 55 percent is willing to wait for a price cut, and an overlapping 49 percent wants to know how good the product is in practice.
Breaking results into demographics, 17 percent of males say they are somewhat likely to buy an iPhone, whereas only 13 percent of females echo the same view. The group hoping to buy becomes 20 percent in rich households (over $200,000 in income), and even larger when solely considering teenagers: among those aged 13 to 17, 27 percent of males want the product, as well as 20 percent of females.
Of the 85 percent of total respondents who said they did not plan to buy an iPhone, 49 percent said it was too expensive. Another 42 percent said they had no need or desire for another device, and 40 percent answered that the extra features of the iPhone were unnecessary to them.
Since the poll was conducted between May 8th and 23rd, Harris Interactive notes that the desire to buy may have changed considerably in one direction or another as the June 29th launch approached.