View this article at: http://dev.macnn.com/articles/07/05/11/apple.laptop.sales
Friday, May 11, 2007 10:55am
Apple seizes 9.9% of U.S. r...
Apple notebook retail sales in the month of March reached 9.9 percent in the U.S. even as the company's desktop Mac retail sales ranked fifth overall with 7.7 percent of sales, according to Bloomberg. The Cupertino-based company likely increased sales via its "Get a Mac" ad campaign alongside new Intel-based Macs that can run Microsoft Windows via Boot Camp beta software. Apple reported during its quarterly financial results in April that half of customers who purchase Macs from its retail stores had not previously owned a Mac, and that its retail efforts were much more lucrative than anticipated. Apple's retail laptop share beat out Compaq (which garnered 8.5 percent of sales in March) but still trails Gateway, which accounted for 13 percent of notebooks sold.