"We looked at it and said, 'You know, this is probably really hard, and really easy for us to get our head handed to us'," Jobs said. "So we did a few things. No. 1, I started asking who was the best retail executive at the time. Everybody said Mickey Drexler, who was running the Gap (Charts)." Drexler joined Apple's board, and Jobs worked to moved to recruit the head of merchandising at Target, Ron Johnson. "One of the best pieces of advice Mickey ever gave us was to go rent a warehouse and build a prototype of a store, and not, you know, just design it, go build 20 of them, then discover it didn't work," Jobs noted. Jobs and Johnson built the first Apple store in a warehouse near the Apple campus, but soon realized that they had laid out their hardware by product category rather than how customers were likely to shop for items. "We were like, 'Oh, God, we're screwed!" Jobs said, who had wisely created the mock store prior to opening a public retail center. Jobs and Johnson redesigned the store at the cost of 6-9 months, but "it was the right decision by a million miles," Jobs recalled. The first store opened in Tysons Corner, Va. with three quarters of its space arranged around customer interests, rather than the products themselves. Since then Apple has done exceptionally well with its retail efforts, and was recently named by Fortune Magazine as the no. 1 most admired company for innovation. "You could say that Apple has landed — not only on our street corners and in our malls but also, for the first time, on the top ten of our Most Admired Companies list," Fortune wrote.