View this article at: http://dev.macnn.com/articles/07/02/16/unrealistic.discount
Friday, Feb 16, 2007 5:55pm
Apple UK cancels e-coupons ...
Apple today withdrew a discount voucher for its online store a single day after it was issued, offering no reason for the withdrawal at first. In an email titled "Welcome Back" and signed by "The Apple Store Team," the company said that its exclusive online eCoupon promotion had been withdrawn and that users who received the coupon would not be able to obtain a discount from its online store. The discount, which initially read as valid on orders over £56 including VAT, would have provided a near 100 percent discount on any product costing at least £56.01, according to MacUser. Apple issued a follow-up email saying that the mix-up resulted from the discount description, which should have offered a £56 discount on a purchase of £560.