Fast food, integrity, and Apple One BusinessWeek.com columnist has spoken about fast food with 'integrity,' and cites Apple as a company to be admired. "I've watched Steve Jobs' introduction of the iPhone multiple times, and it's an hour-and-a-half long," the columnist wrote. "I admire his passion for not accepting mediocre stuff. People don't ask for this stuff, but when they see it, they go, 'Oh my God, it's what I always wanted.'" SafetyNet Océ-Nederland B.V. and Markzware Europe B.V. today announced SafetyNet, a cooperation in the area of online pre-flighting software that checks digital files for defects and inaccuracies. Digital files are checked for problems before they are sent from the customer to the graphics media company, ensuring that the graphics company only receives good files that meet required conditions.