Monday, February 5,2007 @ 11:00am
'Get a Mac' ads contribute to Mac sales
Apple's 'Get a Mac' ad campaign is boosting company sales -- which grew three times faster than sales of PCs over the last three months of 2006 compared to the same period in 2005 -- according to AdWeek. Creative Strategies president Tim Bajarin says the Mac comparison approach is working, noting that half of all Macs are sold to non-Mac users and that Apple's share of the total computer market is growing steadily -- from three percent three years ago to five percent in 2007. The ads depict a nerdy 'PC guy' played by comedian John Hodgman and a hip 'Mac Guy' played by actor Justin Long. Apple's "Mac vs. PC" series earned the honor of Best Spots' 2006 Campaign of the Year, and the 2006 spot that resonated most with consumers was "Virus." Hodgman as the 'PC guy' in "Virus" catches a cold, crashes, and passes out while 'Mac guy' Long remains sympathetic and healthy throughout the spot.