Thursday, January 4,2007 @ 9:00am
Adobe to demo Production Studio for Mac OS
Adobe today announced that the next version of Adobe Production Studio, its integrated video and audio post-production tool set that is part of the Creative Suite family, will be available for both the Macintosh and Windows platforms. The company said that video and web professionals currently using Adobe After Effects, Adobe Photoshop and Adobe Illustrator on the Mac will soon be able to harness the power of completely new Macintosh releases of Adobe Premiere Pro, Adobe Encore DVD and Adobe Soundbooth in the upcoming milestone revision to Adobe Production Studio. The software will have its first public demonstration during Macworld next week and is expected to ship in mid-2007.
"Our customers wanted all the components in Adobe Production Studio to be available on both the Macintosh and Windows platforms," said John Loiacono, senior vice president of Creative Solutions Business Unit at Adobe. "We listened and believe that an innovative new cross-platform video suite, anchored by powerhouse releases of Adobe Photoshop, Adobe Premiere Pro and Adobe After Effects, will really shake up the industry."
Adobe Production Studio offers an efficient post-production workflow enabling creative professionals to move smoothly between the full range of post-production tasks. The product combines Adobe's award-winning applications, including Adobe After Effects for compositing, effects and animation, Adobe Premiere Pro for non-linear editing, Adobe Encore DVD for DVD authoring, Adobe Photoshop, Adobe Illustrator, as well as Adobe Dynamic Link, which eliminates the need for rendering when moving motion graphics and visual effects from Adobe After Effects to the real-time HD, SD and DV editing environment in Adobe Premiere Pro and Adobe Encore DVD.
Soundbooth replaces Audition
Released as a beta in late 2006, Adobe Soundbooth is designed to enable creative professionals to produce high-quality audio. Offering the ability to quickly record, edit, and customize audio and music for web and video production, Adobe Soundbooth allows users to create pristine sound tracks. Soundbooth will replace Adobe Audition in the next version of Adobe Production Studio; however, Audition will continue to be developed for audio professionals as a stand-alone product for Windows (only).
"At Turner Studios Post, we are constantly modifying our workflows to gain the greatest efficiency while maintaining the highest quality and most creative end results for our clients," said Ken Brady, director of technical operations at Turner Broadcasting Atlanta. "Supporting all of the Turner Entertainment Networks means we have to remain flexible and, most importantly, productive. Adobe Production Studio coming to the Apple platform moves us one step closer toward realizing an internal goal of having just one workstation per editing suite, with all of the creative tools available that our operators need. The tight integration of the components in Production Studio is a model that our editors really enjoy."
The next version of Adobe Production Studio for Macintosh and Windows is expected to be available in mid-2007. Adobe Production Studio as well as Adobe Premiere Pro, Adobe Encore DVD, and Adobe Soundbooth will be available for Intel-based Macs, the company said, confirming that the next releases of Adobe After Effects, Adobe Photoshop, and Adobe Illustrator will be offered as Universal Binaries. Adobe Production Studio and all its components will also continue to be available for the Windows platform.