View this article at: http://www.macnn.com/articles/06/05/24/itms.fuels.value.add.leap/ Wednesday, May 24, 2006 11:40am iTMS fuels broadband value-add leap Apple's iTunes Music Store has helped to fuel broadband value-added services revenues, which jumped up 74 percent during 2005. A report from research firm Point Topic found that revenues leapt to $11.9 billion at the start of 2006, up from $6.9 billion one year earlier, according to vnunet.com. Music downloads saw the strongest revenue boost last year, increasing 237 percent with Apple's market-leading iTunes Music Store playing a key role. The number of people using music services also jumped during the year, and Apple's iTunes "per song" charging model became increasingly important during 2005, even as the subscription model declined relatively.