Coke said that it was trying to do the same with its advertising. While some have reservations about the campaign, the report says that Coke is going a step further to grab consumers' attention with some "billboards hold just the image of the Coke bottle with the splash of color from the bottle spilling all over the facade of the building it is mounted on." While Apple's Silhouettes campaign has drawn some praise from the industry -- including winning two Gold Effies -- recent iPod advertising has drawn fire from Lugz footwear, who has sent a cease-and-desist letter to both Apple and its advertising agency TBWAChiatDay over its latest television spot for the video iPod and says its prepared to fight for its rights.