Amazon is talking with three Hollywood studios about creating a video, TV, and movie download service that will allow customers to burn content onto DVDs. The move will place Amazon into direct competition with Apple's own iTunes Music Store, which currently sells TV shows and short films for $1.99 each. Amazon is currently in advanced negotiations with Paramount Pictures, Universal Studios, and Warner Brothers, according to Reuters. Amazon is also in talks with the four largest music labels about starting a digital music service, which would thrust the online retailer into the digital music sector along with iTunes, Rhapsody, Napster, Yahoo, and others.