|Nintendo's sales and marketing VP admitted that the company is making decisions about its new products based on the concept that has driven the iPod's popularity. Reggie Fils-Aime is quoted in a recent gamesindustry.biz article, in which Fils-Aime notes the "disruptive" style of the iPod. The article says that the iPod interrupts "the standard progression of escalating technology by being more low-tech than [its] competitors, but innovating in terms of usability, pricing and broad appeal... it offers an end-to-end experience in hardware and software which is unrivalled by any competitor, which appeals to consumers far outside the gadget geek demographic." The company hopes that it can use some of the same paradigms that helped the make the iPod a success in its new DS and Revolution products, according to the article.
"The [Nintendo] DS is vastly underpowered compared to the [Sony] PSP, and the Revolution will boast a basic specification which will be dwarfed by both the Xbox 360 and the PlayStation 3. The company is banking on the idea that mass market consumers won't care; that just like the iPod completely bypassed the question of technical specifications by sporting an intuitive and innovative interface and a brilliantly integrated system for syncing music with your PC, the Revolution will dodge all questions of 3D performance or HDTV support by virtue of its brand new control system and simple, powerful online functionality."