Google also announced its iTunes competitor, Google Video Store, which uses Google's own video player and will offer content from partners such as CBS and the NBA for varying prices. "As both content and platform providers enable an online video distribution chain, ABI Research believes that the premium online video market should grow 89% annually through 2010," says Mike Wolf, principal analyst of broadband and multimedia with ABI Research. "When companies such as Intel, with their new Viiv entertainment PC platform, and other large stakeholders such as Apple and Microsoft, focus their attention and resources, the combined impetus will force this market to expand, and consumers to open their wallets."