Members of Clear Channel's content service pay $7 per month ($50 per year), to access live audio streaming of every broadcast of the Rush Limbaugh show, as well as podcasts of the shows. Boyd Peterson, analyst at Yankee Group said "Every individual deal is adding its weight to the overall trend of consumer adoption of other modes of acquiring content." Brian Glicklich, vice president of the interactive division at Premiere said "It's an audience thing; we listen very carefully to what the audience tells us. They have made it very clear that they love [audio] podcasting," according to the report.