View this article at: http://dev.macnn.com/articles/05/11/21/jonathan.ive.interview Monday, Nov 21, 2005 11:10am Interview with Apple design... The Telegraph sat down with Apple chief designer Jonathan Ive for a rare interview with the man credited for the groundbreaking industrial designs of the iMac and iPod. "Our goals are simple. We genuinely try to make the very best product that we can. [...] It's a simple goal to articulate, but a difficult one to achieve," Ive said. He is "fiercely protective of his privacy and details of his lifestyle are scarce," says interviewer David Derbyshire. He lives in a two bedroom house in Twin Peaks with his wife Heather - a writer and historian he met in England. His one concession to luxury appears to be his Aston Martin. Ive complains that many products lack proper design: "It's sad and frustrating that we are surrounded by products that seem to testify to a complete lack of care." Ive enjoys following the latest British music, and says that, "At the end of the day, it's all about the music."