"When Apple announced its plan to move to Intel processors this past June, we were as surprised as the rest of the industry," said Dana Ruzicka, vice president of Post Solutions for Avid. "The new Intel architecture shows great promise for improving Mac performance, but it also requires third-party developers to rework their roadmaps in order to support two Apple platforms. "While this kind of wholesale change is good for the industry overall, we share our customers' frustrations with the disruption it can cause in the short-term. Given how important the Mac is to our customer base, we're embracing Apple's Xcode development environment, which enables us to simultaneously develop for both PowerPC- and Intel-based Mac systems. Although our timeframe for delivering HD on the Mac is now mid-2006, our support of both the new Intel architecture and the existing PowerPC platform offers a path for all of our loyal Mac customers - and helps us to better serve their needs in the long run."