View this article at: http://dev.macnn.com/articles/05/09/27/apple.says.no.convergence Tuesday, Sep 27, 2005 5:15pm Apple VP says no iPods, PDA... Apple senior vice president and executive team member Jon Rubinstein believes the iPod, cell phone and digital camera will all continue to cater to their individual markets for at least another 10 years. "Most people still take photographs with their digital camera rather than their cellphone," Rubinstein said. "And there's a simple reason: digital cameras take better pictures." When asked whether Apple has considered a re-entry into the PDA market by evolving the iPod, both Rubinstein and Apple vice president Phil Schiller seemed strongly opposed, according to Apple Insider. Schiller explained that PDA's are a niche market for specialized applications, and that basic functions of PDAs, such as date planners and address books, have been available on most cell phones for a long time. "PDA's would not be good business for Apple," Schiller said.