View this article at: http://dev.macnn.com/articles/05/09/20/jobs.takes.on.music.world
Tuesday, Sep 20, 2005 6:55am

Jobs vows to fight \"greedy...

Apple's CEO Steve Jobs vowed Tuesday to resist music companies' "greedy" demands for price increases on the iTunes music download site and warned that such a move would encourage piracy, according to Reuters. "Jobs, speaking to reporters before the opening of the Apple Expo in Paris, acknowledged that some record companies were pushing him to raise the price of each song download, currently 99 cents on the U.S. iTunes site." Jobs said that record companies already make more profit by selling a song through iTunes than on a CD because of the manufacturing and marketing cost advantages. "So if they want to raise the prices it just means they're getting a little greedy."

The report said that Jobs will try to resist the temptation to raise prices. "We're trying to compete with piracy, we're trying to pull people away from piracy and say, 'You can buy these songs legally for a fair price.' But if the price goes up a lot, they'll go back to piracy. Then everybody loses."