View this article at: http://dev.macnn.com/articles/05/08/18/intel.marketing.shift Thursday, Aug 18, 2005 4:25pm Intel moves from megahertz ... Intel will take a new marketing approach when it introduces new line of processors next week. eWEEK reports that the company will begin touting performance per watt (i.e., power efficiency) as well as overall performance rather than its traditional megahertz marketing--similar to Steve Jobs' presentation at WWDC where he unveiled the Mac switch to the Intel-based architecture. "Intel is expected to detail next week at its IDF (Intel Developer Forum) a plan to begin building multicore chips with the architecture, a modified version of the circuitry behind its Pentium M notebook processor, during 2006. Intel's announcement will publicly signal an internal shift that's already taken place. After years of promoting clock speed, it's now emphasizing overall performance and power-efficiency. Intel's shift to processor numbers and its wholesale move to multicore processors sealed the deal for the architectural change, as power can be a limiting factor in fitting two or more processor cores together into a single chip."