View this article at: http://dev.macnn.com/articles/05/08/10/ipod.helps.edu.sales
Wednesday, Aug 10, 2005 11:10am
iPod helping Apple regain c...
The iPod has made Apple hardware a "nearly ubiquitous presence" on campuses across the U.S., reports MacNewsWorld. Although Apple has seen discount computer makers eat into its PC market share in the education market, the company is finding "new footholds in the collegiate universe." Needham & Co. analyst Charles Wolf said, "my sense is that the success that Apple has had with digital music in general and the iPod in particular are influencing other purchasing decisions." Apple has also benefited from the trend toward laptops replacing desktops, with its iBook and PowerBook increasing in popularity among students. "If there is a halo effect, they are positioned and ready to capitalize on it," Wolf said.