View this article at: http://www.macnn.com/articles/05/06/08/silhouettes.honored/ Wednesday, Jun 08, 2005 8:45am TBWA awarded Grand Prize for iPod at Effie Awards TBWAChiatDay was awarded the Grand prize at the Effie Awards for its global 'Silhouettes' campaign for Apple's iPod and iTunes Music Store, according to Brand Republic: "As well as winning the Grand Effie for Most Effective Campaign for its iconic iPod work, TBWA took home a Gold Effie in the Consumer Electronics category and a Gold Global Effie, which recognises campaigns that have proven effective in six or more countries across two or more regions." The report said that the Grand Effie winner honors a product at "the forefront of popular culture complemented by a creative, breakthrough marketing campaign that has proven to skyrocket sales."