|Apple has announced a free recycling program for the iPod. Beginning today, customers can bring iPods they no longer want to any of Apple’s 100 retail stores in the US for free environmentally friendly disposal, and those who drop off an iPod, iPod mini or iPod photo will receive a 10 percent discount on the purchase of a new iPod that day. iPods received for recycling in the US are processed domestically and no hazardous material is shipped overseas. In April, environmentalists lashed out at Apple for its environmental practices. Shortly thereafter, Apple CEO Steve Jobs shot down criticisms about the company's environmental practices.
"Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate."
"Apple has long been an advocate of product stewardship, and we believe that this concept extends to the proper disposal of electronic equipment at the end of its useful life. Product stewardship means that all parties who have a role in producing, selling or using Apple products also have a role in managing Apple products at the end of their useful life. We are committed to compliance with all applicable regulations and laws in this area, worldwide."