View this article at: http://www.macnn.com/articles/05/03/18/the.mac.opportunity/ Friday, Mar 18, 2005 6:30am Startups are missing the 'Mac opportunity' Startup companies that focus on Windows-only product launches are missing a huge 'Mac opportunity.' Business 2.0 says that companies' focus on the largest demographic and the most commonly used platform is misguided: "I think these companies are focusing too much on the numbers and missing the more promising opportunity. Why? Because rolling out a product for the Mac platform ensures a certain buzz and élan, which begets more buzz, which begets sales. Let me explain. By some estimates there are 5 million active Mac users. Not a lot, that's for sure. But among them are most of the influencers -- high-profile bloggers, most (if not all) technology journalists, and, of course, the hipsters."