View this article at: http://www.macnn.com/articles/05/03/04/ipod.economy.growing/
Friday, Mar 04, 2005 3:20am
iPod owners spend millions on accessories
Envisioneering Group, a market research firm in Seaford, N.Y., says that the iPod economy is worth millions and that it capitalizes on users' unique emotional attachment to the digital music player, according to the The Times-Picayune: "Few gadgets inspire the fervor and devotion of Apple's iPod. Owners of the digital music player do not simply see the iPod as a convenient way to listen to 50 Cent and Coldplay. They view the iPod as one of life's essentials, and they act accordingly, spending millions of dollars on iPod accessories....The companies producing iPod accessories seem to thrive on the style, inventiveness and simplicity of the iPod, responding to each new version with additional products to extend the usefulness, and even the style, of the music player."