View this article at: http://www.macnn.com/articles/05/02/02/korean.ipod.prices.cut/
Wednesday, Feb 02, 2005 8:10am
Apple cuts iPod prices in Korea
Apple yesterday announced that it will lower the price of its iPod in Korea, following cuts by other manufacturers last week. The JoongAng Daily reports that the discounts are only for Apple's hard-disk drive music players and exclude the flash-based iPod Shuffle: "Local representatives even asked the media to 'keep quiet' about the price cuts, saying that headquarters feared opposition from other Asian countries. Kim Ji-hyun, a spokesperson for Apple Korea, said that the company wants to change people's perception of the brand as an expensive one." Samsung officials said that Apple may be using Korea as "the battleground because they want to get their grips on the local market here before they deal with Korean MP3 makers abroad." Apple lowered its 20GB iPod pricing nearly 14 percent from 418,000 won to 363,000 won.