View this article at: http://www.macnn.com/articles/04/07/28/music.sharing.extended/ Wednesday, Jul 28, 2004 8:30am iTunes-rival MusicMatch debuts music sharing feature MusicMatch has launched a new music sharing feature that allows its users to share music with other users. The Associated Press reports MusicMatch's revamped website--offering both permanent song downloads and subscription access to streaming music--features a service that allows users to send an email to friends with a special link that allows the purchased song to be played up to 3 times before it becomes "locked". The feature extends the music sharing paradigm of playlist-sharing found in other music services, such as Napster 2.0 and Apple's iTunes. One analyst says that it "will be an incremental feature that could lead them to be more competitive...You'll probably see other people follow MusicMatch's lead, particularly if it proves successful, and my guess is that it will be."