View this article at: http://www.macnn.com/articles/04/05/19/aapl.creates.ipod.division/ Wednesday, May 19, 2004 9:50pm Apple Creates New iPod Division, Shuffles Execs Apple has created a new division within the company to sell, promote, and develop its popular iPod, the market leading digital music player, the company said on Wednesday. Jon Rubenstein, who has led the company's hardware engineering efforts, will run the new division, an Apple spokesman said. Timothy Cook, head of Apple's worldwide sales and operations, will lead a newly organized Macintosh division, Apple said. Tim Bucher, now in charge of Macintosh system development, will head up the Mac's hardware engineering. The moves were announced in a company-wide internal e-mail sent by Steve Jobs, Apple's chairman, chief executive and co-founder.