View this article at: http://www.macnn.com/articles/04/01/23/pepsi.super.bowl.ad/
Friday, January 23,2004 @ 9:35am
Friday, January 23,2004 @ 9:35am
Pepsi iTunes ad to feature teens sued by RIAA
Pepsi's iTunes Super Bowl ad will feature about 20 teens sued by the Recording Industry Association of America for illegal downloads of MP3 songs: "The sassy ad, to be seen by Super Bowl's 88 million viewers on Feb 1, is a wink at the download hot button. Pepsi hopes the promotion will connect its flagship cola, as well as Sierra Mist and Diet Pepsi, with teens who've shown more affinity for bottled water, energy drinks and the Internet... In the ad, Leith holds a Pepsi and proclaims: "We are still going to download music for free off the Internet." Then the announcer says how: 'Announcing the Pepsi iTunes Giveaway.'"