View this article at: http://www.macnn.com/news/20406 Tuesday, Jul 29, 2003 6:00pm Apple to fight piracy by competing The way to go after illegal file sharing services is to compete with them, says Peter Lowe, Apple's Director of Marketing for Applications and Services. This can be done by offering quality and speed that is greater than that of file-swapping services, Lowe says. In the view of Apple, people use these services because they are quick, not because they are free. Lowe also stated that "we fundamentally believe subscriptions are the wrong path," because "that's not what consumers are doing offline [when they buy music]."