Steve Jobs appeared on stage after the Rip, Burn, Mix commercials were showed on stage. Jobs defended Rip, Mix, Burn campaign, saying that people often confuse 'Rip' for 'ripoff', so Jobs uses 'Acquire, Manage, Listen for rest of presentation. Jobs said that Apple has a sold 700,000 iPods since the product launch and that it is the No. 1 MP3 player in the world. Jobs introduces 3rd generation iPods in 10GB, 15GB, and 30GB capacities.



The 30GB model holds up to 7,500 songs. They are thinner (0.62 inches) and lighter (5.6 ounces-lighter than the weight of the 2 CDs in their jewel cases. The buttons, now located on the top, light up and the FireWire connector is on the bottom. There is also a new dock for the iPod, which can sync, charge, and "go faster." The docks feature a new line-out to connect to speakers. . Apple also added USB 2.0 to iPods (in addition to FireWire) via an extra $20 iPod Cabe. The software for Windows is not yet complete since "Windows is bit less predictable." Each iPod is now Mac and Windows compatible. The new iPod features ACC decoding, an 'on-the-go' playlist, and main menu personalization as well as an alarm clock, two new games (solitaire and parachute). Jobs touts the improved display with a "great backlight." The 10GB iPod is now $300. The 15GB and 30GB iPod include a dock, case, and remote for $399 and $499. They will be available across the US this Friday and internationally on May 9.



As part of 'Manage," Steve Jobs introduces iTunes 4 with MP3 encoding/decoding as well as AAC encoding and Rendezvous support to find other computers. iTunes 4 also includes support for album artwork via drag & drop.




Acquire. Jobs says that right now we acquire our music from CDs, but Napster demostrated that the Internet was made for Internet delivery. From the users' point of view it is good because (1) there is a large selection, (2) unlimited CD burning; (3) playback on unlimited MP3 players, and (4) playback on unlimited computers and it's (5) Free. The downside is (1) unreliable downloads, (2) unreliable encoding, (3) no previews, (4) no album cover art, and (5) worst of all, it's stealing. No legal alternative. PressPlay and Rhapsody offer a subscription service. Jobs demos advantages and disadvantages of current aforementioned services: "We think subscriptions are the wrong path."



Jobs said that Apple was able to go with some great deails with all big 5 record label companies. Apple will start with 200,000 tracks and will be adding new tracks everyday. It offers (1) unlimited CD burns (for personal use)--though you must modify the playlist every 10 burns; (2) unlimited playback on any iPod (past, present and future models), (3) single Mac-playback (if you buy a new Mac you can deauthorize the old and authorize the new one), and (4) you can use the music you buy in applications such as iDVD, iPhoto, etc. It is 99 cents per song. The songs are encoded in 128kbps in AAC format and "some of the sound better than CDs because we went back to the master copies." Apple will also offer free 30-sec previews and include cover art with each song: "It's not stealing, it's good Karma."




The iTunes Music Store, with one-click downloads, is browsable from within iTunes and offers exclusive tracks not available elsewhere. Purchased music appears immediately in iTunes along with album artwork. Users can search for music by genre. Users must have a credit card with a US billing address. It will be available starting today, but playback will requires a software update for your iPod, which will be free and be available today as well. Jobs says 'Rip. Mix. Burn.' can be changed to 'Buy. Mix. iPod." It is Mac only. The Windows version will be available by the end of the year.



Jobs concluded with an educational video and new URL: applemusic.com.